Скачать или смотреть Mitchell Hirschorn, of This Week in Fintech, on strategies for engagement in the FinTech space

Kevin Lee interviews Mitchell Hirschorn, Head of Sales and Partnerships at This Week in Fintech, the largest fintech community in the world. Mitchell's role involves organizing various events, including meetups, happy hours, dinners, workouts, and classes, and he also oversees the content and programming offered by the community.

Kevin and Mitchell discuss strategies for sponsor engagement in the FinTech space. Mitchell emphasizes understanding client challenges and goals, leveraging a multi-strategy approach, and the importance of persistence in sales. He highlights the success of StableCon, an event to be held this September in Washington, DC and the benefits of press coverage from major publications. Mitchell notes the importance of SEO and content diversity, including newsletters and niche topics. We also discuss the significance of international reach, particularly for events in Washington, D.C., and the evolving nature of client engagement across various communication channels.