Скачать или смотреть Mastering Go-To-Market Strategy for B2B SaaS - Jamie Walsh | Founder GTM Factories

In this episode of the 'Winning with Insights Podcast,' host Mike, founder of GTM Diagnostics, sits down with Jamie, founder of GTM Factories. Jamie shares his extensive experience in B2B SaaS and provides valuable insights into go-to-market strategies, product-market fit, and scaling customer acquisition.

This deep dive covers practical frameworks, the importance of alignment across teams, and how to effectively transition from founder-led sales to a scalable go-to-market engine. Whether you're a startup founder or seasoned entrepreneur, this episode is packed with actionable advice to help you attract and close the right customers while growing your business efficiently.

00:00 Introduction and Guest Welcome
00:47 Jamie's Professional Journey
02:57 Understanding Product Marketing
05:47 Brand Marketing vs. Product Marketing
14:20 Challenges and Outcomes in B2B SaaS
19:10 Defining Product-Market Fit
27:28 Segmentation and Targeting
35:46 Understanding Product Focus and Value Addition
36:47 The Importance of Specific Analytics Tools
37:09 Voice of the Market in Product Management
40:01 Segmentation and Product Market Fit
41:34 Transitioning from Founder-Led Sales
43:28 Choosing the Right Go-to-Market Strategy
45:20 Scaling Your Sales and Marketing Efforts
52:11 Buyer Journey and Internal Processes
52:47 The Buyer Journey Flywheel
57:42 Final Thoughts and Key Takeaways

Find Jamie at   / jamiepwalsh  
Find GTM Factories at https://www.gtmfactories.com/