If AI keeps pulling a negative review into answers about your brand, the fix isn’t to fight the model or chase down one bad URL — it’s to change the signal environment it learns from. In this video, we explain how LLMs surface the most visible and “cite-ready” sources, why a single negative review can dominate when your positive narrative is weaker or scattered, and what to do instead. Yolando helps you track exactly when and why that review shows up, build a stronger machine-readable brand source of truth, and publish citation-engineered content that steadily outweighs the negative signal so AI naturally stops leading with it.
#aivisibility #brandreputation #generativeai #llm #citations #sentiment #contentstrategy #digitalmarketing #yolando
Common Questions Answered in This Video:
• Why does AI keep referencing one negative review about us?
• Can I remove or suppress a bad review from AI answers?
• How does Yolando show which prompts and sources trigger negative mentions?
• What content actually shifts AI away from negative narratives over time?
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Transcript:
How do I stop AI from referencing a negative review for my brand? If AI keeps referencing a negative review about your brand, the instinct is to think the model is biased or “choosing” to highlight your worst moment. But that’s not how LLMs work. They aren’t judging you like a person would. They’re reflecting the strongest signals they can find online. If a negative review shows up repeatedly in AI answers, it’s because that review has more visible, consistent, or authoritative weight than your positive narrative.
So the goal isn’t to argue with the AI or chase down one bad post. You can’t fix this by suppressing a single URL or publishing one rebuttal. The real issue is the ecosystem of signals the model is seeing. Without changing those signals, you’re stuck playing whack-a-mole.
Here’s what’s actually happening. When a model answers a question about your brand, it pulls from high-authority sources, repeated mentions, and content that is easy to quote. A negative review can dominate if it lives on a trusted site, has been echoed across forums, or still gets engagement. Meanwhile, your positive content may be scattered, thin, or buried in places the model doesn’t treat as authoritative. In that imbalance, the AI is doing the predictable thing: citing what looks most credible and relevant to it.
To stop that negative review from leading the story, you have to dilute it with stronger evidence. That means building a larger, clearer, more cite-ready body of positive, authoritative content that reflects your real value. You’re not trying to hide the negative signal—you’re making it statistically and contextually less important by overwhelming it with trusted truth.
This is where Yolando helps, because doing this manually is almost impossible. Yolando starts with AI Discoverability. We run your most important brand and category prompts every day across models like ChatGPT, Gemini, Claude, and Perplexity. You get a clear view of when that negative review appears, which prompts trigger it, what sources the models are leaning on, and how your sentiment and citation share are trending over time. Instead of guessing why the AI keeps surfacing it, you can see the exact pathways and measure whether they’re weakening.
Next, Yolando’s Knowledge Base gives AI a better source of truth. It creates structured brand memory from your verified assets—product facts, positioning, proof points, FAQs, case studies—organized in an AI-friendly way. When models have a clear, consistent understanding of who you are, they rely less on fragmented third-party narratives. This doesn’t erase the negative review, but it reduces its influence by giving the AI stronger, cleaner material to cite.
Finally, Yolando’s Marketing Studio helps you publish citation-engineered content that directly closes the gaps the models are falling into. This content is designed to be quote-ready: clear structure, high factual density, and aligned with your voice. Over time, those assets become the sources AI trusts most, shifting citation share toward your own domain and positive third-party coverage.
That’s the path to stopping negative AI references: measure why they’re happening, strengthen your brand memory, and flood the ecosystem with better, more citable evidence. When the positive signals become stronger and more consistent than the negative one, the AI naturally moves on—because you changed what it sees.
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