Pop Culture Trend Drop: What Makes Skibidi Toilet Gen Alpha's Favourite Meme?

The Pop Culture Trend Drop is a weekly short-form video series from Stylus where we share strategic insight on an entertainment or online culture news story that has come across our desks. Turning a 90-second spotlight on compelling or confusing developments, we identify audience drivers and analyse cultural context to inform your brand engagement messaging.

This week, we’re taking a deep dive into the phenomenon of Skibidi Toilet – Gen Alpha’s favourite animated YouTube Shorts Series, which has 65 billion views since launching in February.

With a creepily fun story of toilets with human heads trying to take over the world, Skibidi Toilet’s short-form episodes leave space for the audience to make their own social videos and fan games to enhance the back story. This meme-like approach previously boosted Five Nights at Freddy’s to massive commercial success (see Pop Culture Trend Drop: Who Are the Freddy Fanatics? linked below).

   • Pop Culture Trend Drop: Who are the F...