Скачать или смотреть Content Mastery: The Key to Business Growth

In this insightful episode of QBD Podcast: The Marketing Pow Wow, Rich sits down with Jon, the brilliant mind behind QBD's content strategy. Join us as we dive deep into the world of content and its pivotal role in driving business growth.

Topics Covered:
🔹 The Importance of Content: Why content is a cornerstone for modern businesses.
🔹 Long-Form vs. Short-Form Content: Understanding the differences and their unique benefits.
🔹 Jon's Top Content Tips: Proven strategies and insider tips for creating compelling content.
🔹 The Role of AI in Content Creation: How artificial intelligence is revolutionising content generation.

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights and practical advice to elevate your content game.

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Listen now and master the art of content for unparalleled business growth!

00:00 - Start
00:04 - Intro
00:40 - Jon's Background
01:21 - Types of Content Work
01:58 - How do you help QBD clients
03:06 - Content Clients
04:11 - What is content?
06:57 - What is the content process?
07:56 - What is a Tone of Voice?
08:51 - How do you make a Tone of Voice?
11:08 - The process after a Tone of Voice?
12:35 - Long Copy vs Short Copy
15:23 - What is Pillar Content?
17:08 - Importance of Research
18:18 - Using Pillar Content Strategically
19:39 - How to research topics?
21:06 - EEAT and Google
22:29 - EEAT and Tone of Voice
23:16 - Content and AI
25:12 - How can AI Support Content writers?
26:08 - AI and Trust
26:53 - Google and AI Content
27:48 - What should we remember when using AI tools?
28:52 - Content top tips!
30:30 - Close

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