Скачать или смотреть Understanding the Real Drivers Behind Revenue Growth

Not all revenue growth is the same — understanding the source is key.

When analysing a company’s revenue, always ask: What’s driving the increase?

1. Seasonal Growth: e.g., a dry fruits company earning more during Diwali due to festive demand.
2. Volume-Driven Growth: Selling more units than before – a positive and sustainable sign.
3. Cost-Pass-Through Growth (Unsustainable): Higher raw material costs passed to customers; growth may not last.
4. Price-Driven Growth with Steady or Growing Volume: Prices increase while sales stay stable or rise – a strong indicator of brand strength and product/service excellence.

📌 The numbers tell a story — make sure you’re reading the right one.
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