Скачать или смотреть Optimizing for search and AI discovery: A new strategy

Do you know what ChatGPT says about your company?
Most businesses don’t—even though AI engines like ChatGPT are rapidly becoming the primary source of answers for users.

In this clip, Farrukh Iftikhar, VP Sales at Kontent.ai, explains why companies must evolve beyond traditional SEO (Search Engine Optimization) and embrace AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). While SEO focuses on ranking in search results, AEO ensures your content provides direct, structured answers to AI-powered tools. GEO goes a step further—it's about optimizing your content to be understood, surfaced, and trusted by large language models (LLMs) like ChatGPT.

If your content isn’t structured for these AI engines, your brand could simply vanish from the conversation.

🎥 Watch the full session here:
https://kontent.ai/resources/adapt-or...

📚 Learn more in our blog series on GEO:
https://kontent.ai/blog/generative-en...