Скачать или смотреть Creating an executive communications plan with Cathy Jamieson

Picture this: a company’s top leaders seamlessly conveying their vision, strategies, and goals to a diverse array of stakeholders, inspiring confidence and alignment at every level. This is not something that just happens: it is a product of a robust executive communications plan that that bridges the gap between leadership and the workforce.

For comms professionals working with an executive in any kind of organisation, it’s crucial to understand what it takes to communicate effectively not just to your executive’s direct reports, but to top management and other stakeholders as well.

In this video session, Paypal Australia’s Cathy Jamieson provides actionable tips on how to craft an effective executive communications plan. Jamieson clarifies that most executives already possess some level of communication skill. However, it takes an experienced communications professional to fill any perceived gap in the communications process and elevate the experience for everyone involved.