Скачать или смотреть Product Strategy For Beginners

Being a good product manager is all about managing constraints while methodically optimizing specific points of the user journey. Here is the story of TaskTree's onboarding--one of my most favorite moments in product strategy.

In the journey of a user for TaskTree, there was:
1. The context of coming from the build in public community
2. The act of downloading
3. Signing up once downloading
4. Creating a To Do List
5. Add a Task or two
6. Complete the Task
7. Do 5+6 few times until you were ready to donate money

Each step in that funnel needed optimization while having dozens of features that got delayed and an engineering team of one.

But after reviewing the data and seeing less than 30% of people making it to step 5, there was a massive gap on step 4 that needed solving. We reworked the onboarding to help users get started and saw a 233% increase that lasted through to 70,000 users!

But now, TaskTree v2's onboarding is going to optimize step #7. By making more users power users earlier, we hope to bring more active users who have TaskTree in their habits optimizing their life. We'll see how it shakes out!

#product #productmanagement #productdesign #startups