Скачать или смотреть Is Your Firm Being Remembered in Buying Situations?

How memorable is your firm?

When a business owner is searching for a commercial lawyer in Sydney, what would be a logical first step in their search? Typing “commercial lawyer in Sydney” into Google and clicking on the top five links seems fair.

From the 5 websites they click on, the firms they’re looking at all look… fine.

The websites have professional headshots, claims about client service, and lists of practice areas. It’s a sea of navy, charcoal, and stock photos of skyscrapers and office buildings.

So, which firm does the business owner remember when it comes time to make a purchase decision?

Is your firm the one that gets remembered?

Here’s the thing about digital marketing for accountants, lawyers, and financial planners: getting found is one thing, and getting shortlisted is another. But being remembered when it counts, that’s the real game.

And that game is won with a distinctive brand.