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Advanced Primary Care Management Program Guide

This internal guide outlines the Advanced Primary Care Management (APCM) program, a compliance-focused initiative aligning with Centers for Medicare and Medicaid Services (CMS) guidelines to improve patient outcomes through chronic care management.

The program offers two pathways: RxTurnkey (Doctronic), which is free for providers and handles all administrative and care-management tasks, and RxSelf-Service (Clinii), where providers pay a monthly fee and manage engagement and billing internally.

The core directive emphasizes leading with patient safety and outcomes, strictly following compliance guardrails (e.g., no double-billing or offering incentives), and framing CMS reimbursement solely as support for documented preventive care, while sales representatives are directed to never discuss their internal compensation with providers.
The guide details eligibility requirements, workflow differences, and specific compliance rules, such as the mandate that billing must flow through a Qualified Health Professional (e.g., MD, NP, or RN).