Скачать или смотреть Cities Are Reinventing Themselves as Live Tourism Capitals

In this session, On Location President Paul Caine and LA Tourism & Convention Board CMO Eileen Hanson discuss how mega sporting events are a big pull for travelers and could help the U.S. overcome other forces keeping tourists away.

Key Topics Covered:
Despite falls in inbound U.S. tourism, can the 2026 World Cup and 2028 LA Summer Olympics spark a rebound?
What travelers and destinations are doing for those who can’t afford to attend events.
Navigating the political environment.

Read more about 2026’s Skift Travel Megatrends here https://skift.com/megatrends/

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