Скачать или смотреть You want your client’s vision. Not their Slack notifications.

You want your client’s vision. Not their Slack notifications.

Every agency owner runs into this moment:
The client says they want to “stay out of the weeds.”
Then they show up with 47 comments on a Figma file… at 11:42pm. 😅

So what do you do?

You can’t ghost them.
But you can’t let them run your process either.

Here’s how I keep clients in the right lane:

✅ Set roles on day one
→ “You own vision and high-level priorities. We own execution and delivery.”
Put that in writing. Put it in the kickoff. Say it out loud.

✅ Use structured check-ins
→ No open-ended Slack chaos.
Weekly 30-min calls with a clear agenda:
→ Strategy updates
→ Roadblocks
→ Decisions needed
That’s it.

✅ Pre-frame the process
→ “There will be times when you’ll want to jump in. That’s normal. But it’s my job to protect your time and our progress. Deal?”

Clients respect this more than you’d think.

✅ Let them lead the why, not the how
→ Ask for context, goals, and constraints—not step-by-step instructions.

Most client relationships break because boundaries are vague.
But boundaries aren’t restrictive they’re productive.

If you want clients to act like visionaries,
you have to train them to stay out of the engine room.

That’s how you protect your process and their results.