Скачать или смотреть eCommerce Business Growth EXPLAINED in 3 Simple Metrics in Bangla

eCommerce Business Growth EXPLAINED in 3 Simple Metrics in Bangla


Understanding the Business Growth Metrics

Top 3 Metrics for eCommerce Business:

1. Conversions – It’s pretty simple: how many of your visitors are turning into buyers. If you’re getting a ton of traffic but nobody’s buying, that’s a problem.

2. AOV (Average Order Value)—This is the amount of money people spend every time they place an order. Boosting this means getting people to spend more on a single purchase.

3. LTV (Lifetime Value) – This is the total revenue a customer generates during their relationship with your brand. Increasing LTV means customers are coming back to buy more, over and over again.


LTV = AOV x Average customer lifespan x Average purchase frequency

Average order value (AOV) = Net sales / Count of orders
Customer lifespan = (Most recent order date - First order date)
Average purchase frequency = Total orders / Customer lifespan

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