Скачать или смотреть 听书学商业——《大数据时代》

《大数据时代》是由维克托·迈尔-舍恩伯格（Viktor Mayer-Schönberger）所著的一本关于大数据及其影响的书籍。这本书被认为是大数据研究领域的先驱之作，作者因此被誉为“大数据商业应用第一人”。维克托·迈尔-舍恩伯格在书中提出了大数据时代的思维变革、商业变革和管理变革，并强调了大数据的核心在于预测。

书中指出，大数据时代最大的转变是放弃对因果关系的渴求，转而关注相关关系。这种思维方式的转变颠覆了传统的思维惯例，对人类的认知和与世界交流的方式提出了新的挑战。书中还展示了谷歌、微软、亚马逊、IBM、苹果、Facebook、Twitter、VISA等公司在大数据领域的应用案例。
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"Big Data Era" is a book about big data and its impact by Viktor Mayer-Schönberger. This book is considered a pioneer in the field of big data research, and the author is hailed as the "first person in big data business application." In the book, Viktor Mayer-Schönberger proposes the thinking transformation, business transformation, and management transformation in the era of big data, emphasizing that the core of big data lies in prediction.

The book points out that the biggest change in the era of big data is to give up the thirst for causal relationships and focus on correlations instead. This shift in thinking has subverted traditional thinking conventions and posed new challenges to human cognition and the way humans communicate with the world. The book also presents application cases of big data in companies such as Google, Microsoft, Amazon, IBM, Apple, Facebook, Twitter, and VISA.