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At The Family, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
By Florent Artaud (  / flowartd  , founder of Ekwity (https://www.ekwity.co/)
With Dominic Jacquesson (  / domjacquesson  , Head of Talent at Index Ventures 📈
Rodolphe Ardant (  / rodolpheardant  , co-founder and CEO at Spendesk 🚀
& Florian Jourda (  / florianjourda  , 1st engineer at Box 💪

Today’s founders know that aligning their interests with those of employees is key to attracting & retaining the best talent. Sharing equity is a concrete way to make that a reality. But still, they find it hard to design their own model and then to explain it clearly. Some might just follow what other entrepreneurs have done, such as Buffer with its open equity formula or Netflix with its employees’ choice plan.

It’s great to know the main schemes, but it’s better to adapt them to your own philosophy and company DNA. If you value seniority, your equity plan will look very different from a startup that mostly focuses on performance. So what’s YOUR style?


At The Family, we take equity incentives so seriously  that alongside Florent we decided to build a dedicated subsidiary: Ekwity. (https://www.ekwity.co/)

Ekwity aims to provide tailor-made assistance to startups so that everyone’s happy, committed and actually understands what they own. It helps founders save time and hassle when designing an allocation plan that fits their company’s philosophy and strategic needs.