Summary of Start with Why by Simon Sinek | Free Audiobook

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StoryShots Summary, Analysis and Key Insights of Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

00:00 Start with Why Summary and Free Audiobook
01:25 Introduction
02:03 Simon Sinek's Perspective
03:13 StoryShot #1 - Begin with the End Result in Mind
04:13 StoryShot #2 - Manipulating the Sticks Doesn't Work
05:26 StoryShot #3: Work within the Golden Circle
08:15 StoryShot #4 - The Golden Circle Has a Biological Basis
10:46 StoryShot #5 - Work with People Who Believe in Your WHY
11:40 StoryShot #6 - You Can Use The Golden Circle to Build Trust
14:00 StoryShot #7 - An Effective WHY Will Help You Achieve Mass-Market Success
16:27 StoryShot #8 - Start With WHY Like Bill Gates But Know HOW Like Steve Ballmer
18:30 StoryShot #9 - Maintain the Organization's Message
19:37 StoryShot #10 - Develop a Culture Around Your Brand Through Symbolic Communication
21:14 StoryShot #11 - Don't Lose Sight of Your Original WHY
22:54 StoryShot #12 - Fuel Your HOW So Your WHY Can Prosper
23:32 StoryShot #13 Don't Base Your WHY on Market Research
24:13 StoryShot #14 - Only Compete with Yourself
25:01 Final Summary and Review of Start With Why
27:00 Start with Why Free Audiobook

Introduction

Start with Why is a book based on Simon Sinek's first TEDx talk, which he gave in 2009. This is now the third most-watched TED talk of all time, with over 25 million views. Start with WHY explains how we can create a long-term business by continually focusing on WHY we created our business. Starting with WHY will help us overcome unstable markets and build loyal customers. We can then use our expertise to support our company's WHY and build a highly successful business that fits our values.




Simon Sinek's Perspective

Simon Sinek is a leadership expert who has identified clear patterns in the way companies and politicians excel over the long term. Sinek is an author and motivational speaker. He is now the author of five bestselling books, including Start with Why and The Infinite Game. He lectures on strategic communications at Columbia University.

Many people see him as a modern-day philosopher. His work looks at why some people or organizations can inspire others by successfully articulating their purpose or WHY behind their work.
Simon Sinek has been an advisor to Apple, GE and Nike, to name a few. He has founded two companies. He is also a contributor to publications such as The New York Times, The Washington Post, Wall Street Journal, Fast Company, BusinessWeek, and NPR.
Born in London to Polish-Jewish parents, he grew up in New York City. He now lives with his wife and four children on the Upper West Side of Manhattan.







StoryShot #1 - Begin with the End Result in Mind

The assumptions we make have a significant impact on our actions. If you look at the bigger picture and consider your end result when planning, you will get better results in the long-term. Sinek provides an example that compares American and Japanese car manufacturers. In American car factories, workers provide final alterations on doors using a rubber mallet. They have to do this as the doors are not engineered to fit each model perfectly. Japanese car manufacturers' doors are engineered to fit perfectly from the start.

Sinek also uses this metaphor when talking about leadership. He describes two types of leaders:

Those who manipulate circumstances to reach their end result.
Those who have their end result and potential issues in mind from the beginning.





StoryShot #2 - Manipulating the Sticks Doesn't Work


Sinek describes two ways to attract customers: inspiring the carrots or manipulating the sticks. Most business managers choose to manipulate the sticks. Here are some examples of the sticks:

Price
Promotions
Fear
Aspirations
Peer pressure
Novelty


When we look at the number of incentives offered to us as consumers (such as price drops, special short-term promotions, using fear as a trigger, peer pressure and aspirational messages), they all typically point to some form of manipulation. We are put under the stress of making a quick decision for the benefit of the vendor. This happens everywhere, be it a purchase, a vote or support.


Irrespective of which of these manipulations are being used, we must notice these solutions are short-term. So, despite short-term improvements, these approaches will only lead to repeated manipulations. If your business becomes heavily dependent on these manipulations, your long-term profitability will be affected.