How To License Your Music: Exclusive vs. Nonexclusive Deals

How To License Your Music: Exclusive vs. Nonexclusive Deals

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So you're done with your project. You got on your streaming services, but you want to get maximum outreach to your fans, and you're looking into music licensing your music. Let's get to work.

So in short, music licensing is when a creator, has a song, has a project, and wants to give a certain amount of rights to another company to use it for their product, whether it's an app, a TV show, a movie, you get the idea. Over the last 20 years, it's become increasingly easier to reach these companies because now we have music licensing companies, which are essentially third-party companies that will take your music and shop it to other customers, whether that be Coke, or NBC or YouTube, whoever. They have that reach and they can disperse your music, probably a little bit better than you can on your own. Where this part of the business gets fuzzy, is when you as a music creator, are deciding which company to use. So what you'll find when you're shopping around for these companies, if you just Google "music licensing company", is that most of them will either want a nonexclusive agreement with you or an exclusive agreement with you. Nonexclusive means, you can use them as a licensing company and then another company as a licensed company and another one another Now, if you sign an exclusive agreement, you can only work with that one company when dealing with music licensing. So let's break this down a little bit.

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