Скачать или смотреть The Old Meta Ads Playbook Is Dead

Most Meta ad accounts aren’t “underperforming” for no reason.

They’re built on an outdated mental model.

For years, you could muscle results out of Ads Manager by tweaking settings, narrowing audiences, and constantly “optimizing.” That era is over.

Today, Meta’s AI doesn’t respond to hustle or hacks.
It responds to proper funnel structure.

If your objective, events, creative, and landing experience aren’t teaching the same behavior, the system can’t learn — and no amount of tweaking will fix that.

That’s why performance swings.
That’s why good ads still fail.

This isn’t a tactics problem.
It’s a system design problem.

And most accounts were never rebuilt for how delivery actually works now.