Скачать или смотреть The Cash Flow Trap

Though your sales are healthy and your clients are big MNC companies, you may still be struggling to pay salaries to your employees and suppliers. I’ll tell you why. There is something you need to understand more deeply about your own business.

Let me explain. I am Lavanya Udayakumar, a sales coach.

Do you know what keeps business owners awake at night?
Is it a competitor?
No — it is the fear of paying salaries to their employees and suppliers.

The reason is simple: when you have longer credit terms with your customers, it creates a huge gap between delivery and payment collection. This gap creates stress and cash flow pressure.

In simple terms: more sales with longer payment cycles means a lot of money stuck outside your business.

Here is the solution:

Create pipeline visibility.
You need to know exactly where your orders are coming from for the next three months.

Do not go back and forth on your specs.
Make your specifications clear so buyers can make quick decisions.

Do a background check on your customers’ payment capability even before onboarding them.

This way, you protect your business from poor cash flow.
Follow these steps to maintain a healthy cash flow in your business.

Book a strategy call if you want to know more.

For More Details: +919790133998

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