Скачать или смотреть Richard Clark - Founder and MD Drynks Unlimited - Rethinking Drinking

Are you ready to start Rethinking Drynking®…?

We’re delighted to spend time with Richard Clark, founder of Drynks Unlimited a.k.a “Smashed.”

Smashed is on a mission to create a portfolio of alcohol-free brands that deliver an ethically sourced, authentic, natural taste that will let drinkers forget that they aren't drinking something alcoholic. Drynks Unlimited is the only UK drinks business to invest in a state-of-the-art cool vacuumed distillation kit that gently de-alcoholizes full-strength drinks. This produces delicious alcohol-free drinks that taste just as good as a quality alcoholic version.

Rocket Pod listeners will get a feel for the journey Richard has been on throughout his career and the true visionary and NOLO drinks entrepreneur he has become today. Early on in his career, Richard launched brands such as Pepsi Max and Caffrey’s Irish Ale and has honed skills in building teams that complement one another. He talks to us about building a defense strategy around his weaknesses, and what it takes to build a successful consumer drinks brand. Richard tells it as it is.

Smashed has a phenomenal range of non-alcoholic beers and ciders. Being T-total myself for nearly 9 years, it's a true genius product, with great taste. Richards's clever marketing slogans such as “Get Smashed Anytime” will soon be appearing on our radars. “Real beer, real taste, real alcohol-free.” Watch this space.