EVERYTHING COUNTS – 032c Readytowear Spring/Summer 2025

032c launches EVERYTHING COUNTS, the Spring/Summer 2025 collection of 032c Readytowear with a runway show during Men’s Paris Fashion Week at the Institute du Monde Arabe.

In continuation of creative director Maria Koch's Fall/Winter 2024 collection, Spring/Summer 2025 ruthlessly tackles timelessness. EVERYTHING COUNTS is an anti-Zeitgeist uniform that shuns seasons and where minimalism is hardcore. Waists have been dropped further, silhouettes have become tighter, decisiveness and precision run through the tailoring. Embroidery, colors, and prints are just as likely to reference situations from daily life as conceptual art and theory. The collection includes a collaboration with Georgian-American artist Ketuta Alexi-Meskhishvili.

Creative Direction MARIA KOCH   / maria_koch  
Styling RAS BARTRAM   / rasbartram  
Artistic Talent Director MONA TOUGAARD   / mona_tougaard  
Casting Director BEN GRIMES   / ben_grimes_casting  
Music N.O.I.S.E, MICHEL GAUBERT   / michelgaubert  
Hair KARIM BELGHIRAN   / karimbelghiran  
Make up ANGELO RAUSEO   / angelo.rauseo  
Production KITTY EVENTS   / kitty_events  
Set JULIE DE MOL for KITTY EVENTS   / juudemol  
Light LIGHTLAB   / lightlab.studio  
Photography PAOLO CAPONETTO
Videography BUREAU FUTURE   / bureaufuture  

Press LUCIEN PAGES   / lucienpagescommunication  

Special Thanks COPENHAGEN STUDIOS, MAC COSMETICS, WELLA, MYKITA, SCAROSSO, CUPRA