Скачать или смотреть How Brands Stand Out: Differentiation, Positioning Maps, and Communication Explained

How Brands Stand Out: Differentiation, Positioning Maps, and Communication Explained

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Описание к видео How Brands Stand Out: Differentiation, Positioning Maps, and Communication Explained

In this video, we (4 presenters) explain the basics of Differentiation and Positioning in Marketing — step by step and with clear, simple examples. Perfect for students, presentations, or anyone learning marketing strategy.

What you’ll learn in this video:
✅ Positioning Maps — how to place brands visually in the market
✅ Choosing a Differentiation and Positioning Strategy — the three steps, five ways to differentiate, and the 7 tests
✅ Communicating and Delivering the Chosen Position — how companies keep promises and live their positioning

📌 Chapters:
00:00 Intro
01:03 Positioning Maps (Hong Mouyiy)
02:12 Choosing a Differentiation and Positioning Strategy (Nheb Kimhun + Ny Thida)
17:33 Communicating and Delivering the Chosen Position (An Somady)

📖 Examples included: BMW, Bose, Amazon, Wegmans, Zappos, Singapore Airlines, New Coke, and more.

If this helped you, please like 👍 and subscribe for more marketing study guides and group presentations.

#Marketing #Differentiation #Positioning #PositioningMaps #ValueProposition #MarketingStrategy

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