Скачать или смотреть How to Use Lead Magnets for B2B SaaS

Are lead magnets still a thing? Do they still work? Aren't people getting sick of them?

Lead magnets have evolved from the click-baity ebook/whitepaper titles that are generally no longer effective in generating marketing qualified leads. The newer generation of lead magnets ask for more, but also give more in return. They are more interactive, requiring more user inputs beyond simply name and email address, but giving back something of immediate value as opposed to a downloadable asset.

When we plan lead magnets with clients, we aim to provide users with immediate feedback or a nugget of info that can help them in their business. Many people are still willing to provide their email address as long as there is a promise of some quick value, however small it may be.

Read more here: https://hop.online/lead-generation/ho...