Скачать или смотреть Design thinking and strategy

In October 2018, McKinsey published a report, “The business value of design”, the result of five-year research in which the company tried to discover whether there is a connection between design thinking on a senior level and performance. McKinsey tracked 300 public (which means not too small) companies in different industries and countries. The team "collected more than two million pieces of financial data and recorded more than 100,000 design actions”. By "design actions," McKinsey researchers mean, for instance, putting somebody who is responsible for design on the executive board. The conclusions made by McKinsey were crisp and clear – companies giving great attention to design thinking outperformed industry-benchmark growth.