Скачать или смотреть 5 Tips for Growing your Affiliate Program in Emerging Markets like LATAM

Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire)

If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might be building on sand. Yana Ivanova and Nir Iter from Exness share how they scaled from 18 to 115 countries not through brute force marketing, but through something radical in trading: patience.

Lee-Ann and her guests discuss why daily payouts matter more than commission rates, how localisation means hiring humans who actually understand regional nuances, and why the Latin American market demands emotional connection before transactional relationships.

This conversation reveals a counterintuitive truth: sometimes slow and steady really does win the race.

Talking Points Include:

1. The payment infrastructure breakthrough that built trust faster than any marketing campaign and why waiting until month-end to pay affiliates destroys credibility in emerging markets

2. Why treating LATAM as a single homogeneous market is the fastest path to failure and the exact localisation strategy that transformed passive content into community engagement across culturally distinct countries

3. The team structure that prevents cannibalisation when 11 account managers chase global traffic and how individual KPIs combined with team goals create collaboration instead of internal competition

Key Segments of This Podcast and Where You Can Tune In to Go Direct:

[08:17] The long-term mindset explained through hotel guest analogies and why three-year plans beat quarterly targets

[16:29] Daily payment implementation and the risk mitigation strategy that made it viable without enabling fraud

[20:34] Team scaling from a handful to 11 professionals and how specialisation by region prevents global chaos

[33:03] Honest advice for newcomers: pick your niche, build community, trust your data

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