Скачать или смотреть B2B SaaS Content Marketing Strategy 2025: A 7 Step Content Plan for Growth

SaaS content marketing isn't about one-time sales; it's about building a long-term growth engine. This in-depth guide provides a complete 7-step content strategy specifically designed for B2B SaaS companies in 2025. We'll show you how to move beyond generic content and create a powerful system that attracts high-quality leads, nurtures them through a complex sales cycle, and retains them as loyal customers.

Learn why a "BOFU-First" approach is critical for startups, how to master product-led content, and how to define your Ideal Customer Profile (ICP) and buyer personas. This is the ultimate playbook for making your invisible software visible and turning your content into a predictable revenue source.

IN THIS VIDEO, YOU WILL LEARN:

How SaaS content marketing is different from traditional marketing.

How to define your Ideal Customer Profile (ICP) and Buyer Personas.

The "BOFU-First" strategy for startups to generate quick revenue.

The power of Product-Led Content to educate and convert.

Key pillars for SaaS success: SEO, Distribution, and Measurement.

Common pitfalls to avoid in the age of AI.

TIMESTAMPS:
00:00 - The SaaS Content Marketing Playbook
01:17 - Why SaaS Marketing is Different
04:21 - Step 1: Define Your Ideal Customer (ICP)
05:36 - Step 2: Map the Buyer's Journey
06:43 - Step 3: The "BOFU-First" Strategy
07:07 - Step 4: Master Product-Led Content
07:59 - The 3 Pillars of SaaS Content Success

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