Episode 12- How Junglee Games Is Building India's Leading Skill Gaming Platform

Bharat Bhatia is the VP of Marketing at Junglee Games – a leading skill games company in India. During his previous stints, he worked as the Deputy General Manager of Marketing at Paytm and the Manager of Global CRM at Foodpanda. He is an alumnus of Institute of Management Technology, Ghaziabad.

In this episode…

We speak to Bharat about his experience as a marketing professional and discuss the nitty-gritties of user engagement and retention, which include:

i. The state of real money games in India.
ii. The importance of user experience in online gaming.
iii. Why marketers should focus on user retention from day one?
iv. The recipe for seamless user experience.

During this candid with Avlesh, Bharat shared the most compelling challenges faced by real money games in India, the identification factors for growth, improving the conversation with the users over time, why advertising on a gaming portal ruins the overall experience and how customer service is important to make the platform sticky.

About EngageCast

EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.

Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space.

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