Office Hours: Creative Basics 101 | Adobe Creative Cloud

As we continue our Creative Basics series, join Nick Longo and Andrew Hochradel as we show you how to sketch and balance your layouts to set a solid foundation before building out your designs!

Andrew Hochradel is a freelance brand identity designer based in Southern California: https://www.behance.net/hochdotco

Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

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Join us LIVE on Behance: https://www.behance.net/live/adobelive

00:00 Start
02:20 Intro to Creative Basics
05:45 Sketching - History of Layout
09:24 Hierarchy
11:35 Grids to Carson
12:26 Balanced Layout
20:01 Creative Sandbox - generating concepts
21:18 Where to start - practice helps
23:14 The benefits of sketching
24:56 Research - building initial ideas
26:29 Nick’s examples - from sketches to the completed logo
31:05 Andrew’s examples - from sketches to the completed logo
34:29 Resources for notebooks - using Fresco for sketching
39:23 Group sketch session
52:56 Andrew and Nick riff on ideas

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Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights.

Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities.

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Office Hours: Creative Basics 101 | Adobe Creative Cloud
   • Office Hours: Creative Basics 101 | A...