Скачать или смотреть The Analyst's Toolkit

The explainer provides an overview of eight powerful analytical techniques designed to move business decision-making away from intuition or the "HIPPO" (Highest Paid Person's Opinion) toward evidence-based, decisive action. The tools are grouped by the core questions they answer, beginning with forecasting the future using regression analysis to quantify relationships between variables, and time series analysis to uncover temporal patterns. Subsequent sections detail methods for decoding customer behavior, such as cluster analysis for market segmentation and A/B testing to empirically compare versions, alongside conjoint analysis which reveals what customers truly value by forcing realistic trade-offs. The most advanced techniques address complex systems, including reinforcement learning that allows machines to discover optimal strategies through trial and error, and queuing theory which mathematically optimizes the balance between arrival and service rates; ultimately, the text emphasizes that these techniques are frameworks whose true power is unlocked only through careful human interpretation and the right questions.