Скачать или смотреть SaaS Email Marketing: Beyond Onboarding Emails

In this Email Marketing Masterclass, Samar Owais, an Email Conversion Strategist for SaaS and eCommerce brands, shares her step-by-step formula for creating onboarding and lifecycle emails for SaaS.

▶ What are onboarding emails?
Onboarding emails are among the most useful emails to build trust and familiarity among your new customers. Onboarding emails are sent after users sign up to educate and walk them through the ins and outs of using your product or services.

For example, if a user signup for 7 days-free trials, you can trigger an onboarding email journey containing 3-4 emails that educate them on how to use different features of your products. These emails act like a user guide and eventually aim to convert free trial users into paid customers.

▶ What are the benefits of sending onboarding emails?
The onboarding email is often followed by a welcome email and focuses more on nurturing the customer as they explore your tool. When done right, these emails can help you in many ways. Samar pointed out the following benefits:

1. Increase app or tool adoption rate
ONbaording email walks your user through different features and uses cases of your software. When you tailor these emails to individuals' pain points and use cases, users invest more time in your tool to do their tasks.

2. Reduce churn rate
Due to increase engagement and adoption rate, new customers might turn to churn less if you send them relevant and targeted onboarding emails.

▶ How to develop an effective email marketing strategy?
A good email marketing strategy is sending the right email to the right user at the right time.

— Sending the right email
You must know what kind of emails you want to send your users. There are numerous emails you can send, including Onboarding emails, behavior-triggered emails, product launches, promotional emails, and more.

— Send to the right user
Sending the right email to the wrong user won't help you in any way. So, you must be aware of your target user.

— Send at the right time
The timings of your email matter and make can make a huge difference in your email metrics and conversion rate. For example, if a user's free trial is ending, send them a renewal email. To encourage conversion, you can offer them a discount or coupon code. The timings of emails will always be based on the action they take and how they interact with your tool.

⭐ Get pre-made 50+ SaaS email sequences: https://www.mailmodo.com/email-flow/s...

💭 Related articles to read:
● A Complete Guide to Creating Engaging Onboarding Emails- https://www.mailmodo.com/guides/onboa...
● How to Improve Client Onboarding Using AMP Emails - https://www.mailmodo.com/guides/clien...

▶️ Key Moments:
00:00 - Introduction
04:10 - What are onboarding emails
05:46 - What are the benefits of onboarding emails
07:25 - Which emails to send onboarding email
08:45 - How to create an effective SaaS email strategy
12:20 - Three questions to ask to know which emails to send after the onboarding email
15:20 - Which emails to send if users don't convert
20:25 - Important email you must send during the customer's lifecycle journey
23:40 - Ask these three questions to optimize your email strategy
24:30 - How to measure the performance of email strategy
26:42 - Attribution model to analyze the email marketing performance
28:12 - Difference in email metrics for plain text emails vs. a well-designed email
30:02 - How to divide your customer's into a different bucket
31:26 - Best practices to bring back churned users
33:31 - How interactive emails can help SaaS business
35:09 - How to analyze the lifecycle email series performance
36:29 - How to set up email sequences
37:20 - What's the best email marketing tool to use for CRM
38:06 - Alternatives to reactivation email

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Mailmodo enables higher email marketing conversions with its interactive AMP email functionality.

With AMP emails, Mailmodo brings a landing page within the email, meaning subscribers can take action without leaving their email. It reduces friction which ultimately leads to more conversions.

For example, subscribers can fill out a form, submit a survey, or register for an event via email. Explore more: https://www.mailmodo.com/

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