Скачать или смотреть Strava's Secret: Real-Time Feature Value Measurement with Snowplow

Stop guessing which features deliver value and learn how to measure feature impact fast enough to actually shape your roadmap.In this compelling case study from Snowplow, John Bourous, Senior Manager, Product Marketing, reveals the #1 challenge facing product teams and shows exactly how companies like Strava solved it with behavioral data foundations.

The Universal Product Team Challenge:
Understanding which features actually deliver value and doing it fast enough to shape the roadmap. Sound familiar?

The Game-Changing Solution:
A solid behavioral data foundation that provides granular, first-party user data flowing directly into your platform. This lets you measure impact quickly and with confidence.

⚡ Why This Approach Works:
✅ Real-time insights instead of lagging batch analytics
✅ Trusted data source vs stitched-together reports
✅ Simplified instrumentation covering more features with less overhead
✅ Reduced engineering burden on tracking implementation
✅ Culture shift from guessing to rapid measurement and iteration

Strava transformed their product development process with Snowplow's behavioral data foundation. Business impact results include:
Increased route page views per user
Higher download rates and engagement
More record saves and social shares per user
Faster iteration cycles leading to better user experiences

🚀 The Bottom Line:
Richer behavioral data → Faster iteration cycles → Better user experiences → More engaged users. This is how you build a culture of rapid measurement and iteration that actually moves the needle.

🔗 Watch the full session: https://snowplow.io/events/ai-ready-b...

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