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Monetization: Making Money From Your Free Android App w/ Ariel Shimoni Sponsored by StartApp

Recorded on 8/11/2013 at 11:00am

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Topic: Android is the world's most popular mobile OS with the Play Store growing at an incredible rate. Thousands of new apps are added daily, all trying to get a piece of the pie and turn into the next Angry Birds. But what is really the best strategy to pursue to consistently generate revenue in this "free" eco system?

We'll review some of the most popular models currently used by apps in the Play Store -- from banners to icon ads, analyze each one and try to figure out how to best match the your app to the best right business model for you.

Speaker:Ariel Shimoni, Director of Publisher Relations at StartApp, has been with StartApp for the past 2 years, handling their developer life-cycle. From lead to account and support, helping grow StartApp to over 25K apps and an Ad SDK downloaded over 800M times to date. Before StartApp, he spent 3 years as an account manager in the online marketing world, focusing on performance and downloadable products.

Sponsor: StartApp is a monetization and distribution platform focusing on mobile applications. We partner with app developers to help them make more money from their free apps through the use of search monetization, a concept we introduced to the mobile world.

We know that most Android app developers aren't generating real revenue from their apps. Current monetization options, such as in-app ads and freemium, result in a bad user experience with no substantial revenue. We are striving to help these developers generate real revenue while improving the user experience of their end users.

Links:
StartApp: http://xda-devcon.com/sponsor/startapp/
Ariel Shimoni:http://xda-devcon.com/speaker/ariel-s...
Monetization: Making Money From Your Free Android App:http://xda-devcon.com/presentation/st...
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Music: Presenterator by Kevin MacLeod (incompetech.com)