Moongoddess Couture Scandal Exposed: Anitha Cheating Customers, Beena Kannan Video Resurfaces & Asvi Malayalam’s Shocking Live Reveal | Kerala Fashion Controversy 2025
In the heart of Kerala’s vibrant fashion industry, Moongoddess Couture, owned by Anitha and co-founder Akhil Jeevan, has plunged into a massive controversy that’s shaking social media and beyond. Founded in 2018 in Kochi, the brand promised high-quality, handmade ethnic wear like sarees and gowns at affordable prices, attracting thousands of customers and influencers. However, recent allegations of cheating customers have exploded online, with complaints of severely delayed deliveries—often stretching from 3 months to over a year—poor product quality, and rude customer service. Victims claim they’ve been scammed out of money, receiving substandard items or nothing at all, leading to widespread protests and legal threats. Top Malayalam channels like Asianet News and Manorama Online have picked up the story, highlighting customer testimonials and viral videos criticizing Anitha’s business practices, while Reddit threads and Instagram reels amplify the outrage, making this a trending topic optimized for YouTube searches like “Moongoddess Couture scam Kerala 2025.”
Adding fuel to the fire, an old video by Seematti Silks owner Beena Kannan criticizing unethical fashion practices and low-quality products in Kerala has resurfaced, indirectly targeting brands like Moongoddess and going viral across platforms. The controversy peaked when popular influencer Asvi Malayalam went live on her YouTube channel, exposing alleged behind-the-scenes relationships and manipulations within Moongoddess, declaring she would no longer promote their products. This bombshell has connected the dots for many, linking influencer collaborations amid ongoing complaints, and has been covered by channels like Mathrubhumi News and 24 News for its impact on Kerala’s influencer economy. With huge crowds of cheated customers gathering for justice, this scandal underscores the risks of online fashion shopping in India—stay tuned for the latest updates, legal developments, and how this affects top Malayalam influencers and brands.
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Timestamps:
0:00 - Intro: Breaking Down the Moongoddess Couture Scandal in Kerala
1:15 - Background on Moongoddess: From 2018 Launch to Rising Popularity
2:45 - Customer Complaints: Cheating, Poor Quality & Delayed Deliveries Exposed
4:20 - Viral Videos Against Anitha: Social Media Outrage Compilation
5:50 - Beena Kannan’s Resurfaced Video: Seematti Silks Owner’s Criticism
7:10 - Asvi Malayalam’s Live Expose: Relationships Revealed & Promotion Halt
8:40 - Huge Customer Protests: Latest Updates on Legal Actions
10:05 - Coverage by Top Malayalam Channels: Asianet, Manorama & More
11:30 - Impact on Kerala Fashion Industry & Influencers
12:45 - Final Thoughts: Lessons from the Controversy & What’s Next
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