Скачать или смотреть Fabletics uses Smarty's US Address Autocomplete [Case Study]

Struggling with cart abandonment in your online store? Address entry errors during checkout, especially on mobile, can lead to lost sales and frustrated customers. In this video, Mel Cummins, VP of Product Management at Fabletics, discusses how simplifying the checkout process can help solve these issues and increase conversions.

Mobile shopping is growing rapidly, but small screens make it easy for users to make mistakes while entering their information. This issue, known as “fat-fingering,” can lead to errors that frustrate customers and lead them to abandon their carts.

Fabletics tackled this challenge with 80% of their customers shopping on mobile. By optimizing their address entry process, they reduced errors, sped up the checkout process, and boosted their conversion rates.