Скачать или смотреть 343. The Ultimate Niche Marketing Guide: Never Hesitate To Pick a Niche Again With Russ Thornton

Myth: If you pick a niche, you’ll reduce your number of potential clients.

Reality: Picking a niche fine-tunes your messaging and attracts ideal clients!

In this episode, Matt Halloran talks to Russ Thornton of Wealthcare Capital Management. During his 25 years of managing wealth, Russ has found tremendous success by picking a specific niche. Russ explains how niche marketing is a game-changer for advisors — with improved branding, more referrals, increased client retention, and several more underrated benefits.

Russ discusses:

How he homed in on a specific niche (retirement planning for women)
Tips to build a digital presence that immediately resonates with your niche
How he amplifies his voice through podcasting — committing only two hours per month
Why picking a niche is beneficial for your overall marketing strategy
The switch to a niche: What does the process look like?
And more

Resources:

CultMethod: https://cultmethod.com/
Weekly Email Newsletter: Wealthcare For Women: https://wealthcareforwomen.com/retire...
Podcast: Women’s Retirement Radio: https://wealthcareforwomen.com/podcast/

Connect With Russ Thornton:

Wealthcare For Women: https://wealthcareforwomen.com/
LinkedIn: Russ Thornton:   / russthornton  
Twitter: Russ Thornton:   / russthornton  
YouTube: Russ Thornton:    / russthornton  

Connect With ProudMouth:

ProudMouth: https://proudmouth.com/
Twitter: Matt Halloran:   / matthalloran_  
LinkedIn: ProudMouth:   / proudmouth  
Facebook: ProudMouth:   / weareproudmouth  
Twitter: ProudMouth:   / proudmouth_