Скачать или смотреть Let's Talk Programmatic! Pt 2 | The Media Buying Process Explained | Programmatic Advertising EP 4

Programmatic eliminates human negotiation, and simplifies the process as much as possible by letting algorithms do the job. If you already have a rough understanding of programmatic, and are interested in learning how programmatic media buying works and what are the benefits, let's move on to today's video.

Disclaimer: This video only represents my personal opinions. It does not reflect the views of any organization I may or may not be associated with.

DMA EP 1: What is media buying:    • MEDIA BUYING 101 | What is Media Buying? |...  
DMA EP 2: What is an impressions:    • What is an impression? | Media Impressions...  
DMA EP 3: What is Programmatic:    • Let's talk Programmatic! | What is Program...  

Resources:
http://blog.whatrunswhere.com/media-b...
https://www.smartinsights.com/interne...
https://epom.com/blog/programmatic/pr...
https://www.outbrain.com/blog/program...
https://www.match2one.com/blog/tradit...
https://www.marketingweek.com/program...
https://www.monetizemore.com/blog/rea....
https://digiday.com/media/what-is-rea...
https://www.webfx.com/blog/marketing/...
https://www.intentdata.io/intent-data...
https://adtelligent.com/how-third-par...
https://blog.hubspot.com/marketing/th...
https://www.iab.com/wp-content/upload...