Скачать или смотреть How to Reframe Stress to Improve Sales Performance w/ Rebecca Heiss

Stress isn’t the enemy - it’s energy. In Episode 34 of Building Your Sales Engine, host Mark McGraw sits down with Dr. Rebecca Heiss — stress physiologist, keynote speaker, and author of Springboard — to show how a stress mindset shift can transform performance in sales, leadership, and life.

Rebecca breaks down why believing “stress is bad” is linked to worse outcomes, why “calm down” fights your biology, and how to reframe stress into focus, service, and action. You’ll hear science-backed tools you can use before your next presentation or sales call.

What you’ll learn:
• The stress mindset and why that 43% stat matters
• Why “calm down” is terrible advice - and what to do instead
• A simple reframe: “I’m excited” to turn stress into usable energy
• The Fearless Framework: invite the tiger, choose adventure, set trajectory toward service
• How small wins trigger the Winner Cycle and beat procrastination
• Why stress correlates with meaning and purpose (plus the bison-in-a-storm metaphor)

About the guest:
Dr. Rebecca Heiss is a biologist, stress physiologist, and author of Springboard, a short, action-first guide to using stress to your advantage. She is donating 100% of book proceeds to charity. She also offers the Fearless Masterclass, a 52-module program on stress, fear, and imposter syndrome. Learn more: rebeccaheiss.com.

Listen, learn, and start running into the storm - because on the other side is growth, purpose, and better performance.

👇 Timestamps below 👇
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Mentioned in this episode:
https://www.Sandler.com
https://www.BuildingYourSalesEngine.c...
https://linktr.ee/buildingyoursalesen...
  / rebeccaheiss  
https://rebeccaheiss.com/books/spring...

Chapters:
00:00 – Intro & Meet Dr. Rebecca Heiss
03:07 – Why Fighting Stress Makes It Worse (+ 43% Mortality Study)
06:32 – Why “Calm Down” Is Terrible Advice
08:31 – Reframing Stress: “I’m Excited” Technique
14:48 – The Adventure vs. Ordeal Fork in the Brain
17:09 – The Fearless Framework: 3 Steps to Using Stress
22:12 – Stress, Meaning, and Life Purpose
22:57 – The Bison Metaphor: Running Into the Storm
32:33 – Rebecca’s Book Springboard & Masterclass