Empowering an active daily life w/ BikeShopGirl

Arleigh Greenwald aka Bike Shop Girl is all about empowering daily life by bike. By providing empathic support to those who are "bike-curious", but are unsure what the next step is and by encouraging the use of high-quality, electric-assist cargo bikes. This is how we get more people, especially parents, and specifically, moms with their kids, riding more.

Arleigh has spent much of her life on a bike and she believes strongly that we all need to Bike More, Worry Less.

Many of you may already follow her work at https://bikeshopgirl.com/ and here on YouTube at https://bit.ly/3qiCNML

And she's now the Product Market Manager for Tern Bicycles - one of the coolest e-bike and cargo bike brands out there.

Links:
Tern Bicycles: https://www.ternbicycles.com/us
Tern YouTube channel: https://bit.ly/3A4IEJb
Phil Gaimon video:    • Видео  
The War On Cars: https://thewaroncars.org/about/
Tern profile video - Beth Nobles:    • Leaving a Legacy: Sand Creek Greenway...  
Tern GSD Accessories video    • Top Tern GSD Cargo Bike Accessories f...  
Bike to Run video    • Bike to Run  - replacing short everyd...  
Group Ride video    • THIS is why I prefer to bike with fri...  
Duzer’s This App Saves Lives:    • Distracted Driving is a Major Problem...  
NASCAR drivers the face of cycling in North Carolina https://bit.ly/3qkCLnS
Tweet featuring Denver’s Amy Kenreich https://bit.ly/3nkwPcl
Denver Bicycle Lobby: https://bit.ly/31PaSL1
Ginger Runner https://www.gingerrunner.com/

Contents of Video:
00:00 Opening Sequence from Group Ride video by Arleigh Greenwald
00:58 Introduction to Episode No. 99 and Guest Arleigh Greenwald aka Bike Shop Girl
00:01:31 Call for donations
00:02:00 Other ways to help
00:02:48 John welcomes Arleigh
00:05:01 Arleigh provides a bit of her background
00:05:44 The origins of Bike Shop Girl
00:06:44 Opening of Bike Shop Girl Family Cyclery
00:07:40 Closed the shop, moved to NC
00:08:06 Starts working at Tern
00:08:48 Continuing the Bike Shop Girl content creation
00:10:31 John reflects about the impact of the Bike Shop
00:11:43 Arleigh’s content goals
00:13:44 Thoughts on bicycle marketing
00:14:40 John introduces Bike More Worry Less
00:15:31 Arleigh addresses the transition of her personal brand
00:17:02 Empowering Daily Life by Bike tagline
00:17:38 Arleigh addresses the idea of Move for Tomorrow
00:18:11 Arleigh mentions cookie eating Phil Gaimon
00:19:17 The impact of COVID on cycling
00:20:23 Target personas for her work - moms
00:21:28 If you lead with bikes, people stop listening
00:23:16 Life balance
00:24:33 Twitter, cats
00:27:05 Content creation: Bike Shop Girl and Tern
00:30:56 Dad tries an e-bike
00:33:16 Credibility of being a mom talking about family bikes
00:34:53 Arleigh Introduces her Bike to Run video
00:37:22 Playing the audio from the Bike to Run video
00:39:27 Why running?
00:41:31 Doing challenging things and parallels to people starting biking
00:47:16 Group Ride video
00:50:07 Arleigh addresses video impact versus stats
00:51:13 Beth Nobles & Sand Creek Greenway
00:55:28 Tweet featuring Denver’s Amy Kenreich
00:57:12 Arleigh addresses her advocacy role
01:00:26 Partnership work at high-level w/ PeopleForBikes
01:03:31 Status of Bike Here Podcast
01:12:42 The wrap up with Arleigh
01:12:56 John’s closing

All video, audio, and music production by me, John Simmerman

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Background: Hi Everyone, my name is John Simmerman. I’m a health promotion professional with over 30 years of experience and my area of concentration has evolved into a specialization of how the built environment influences human behavior related to active living and especially active mobility.

In 2012 I launched the non-profit Advocates for Healthy Communities as an effort to help promote and create healthy, active places.

Since that time I've been exploring, documenting, and profiling established, emerging, and aspiring Active Towns wherever they might be, in order to produce high-quality multimedia content to help inspire the creation of more safe and inviting, environments that promote a "Culture of Activity" for "All Ages & Abilities".