Скачать или смотреть Empathy In Design Thinking | SNS Institutions | Lecture series | Innovation

Empathy is the heart piece of Design Thinking to solve human-centered problems. The Problem you try to solve may not be yours. You have to do empathy for the problem to get insights and a better understanding.

Empathy is all about understanding the users, needs, feelings, pains and emotions they express to get more insights into the problem. In a simpler way, Empathy is keeping your head in someone's shoes. It is not a matter that how enough you prepare the coffee in the shop, It is all about how the coffee gives the feel to the users.

Always train your brain to think from the user's perspective to get experience the problem. Next, is what? How to do empathy?

You have to use well-prepared tools to do empathy.
1. Discussion with the user.
You shall discuss the problem faced by the users. Allow the user to speak about the works, challenges, pain and thinking. Make sure that you should not come to a judgment at the initial stage of the discussion.

2. Interview with the user
You should prepare structured questions and do interviews to get more about the user experience.

3. Travel with the user and Observe
Here you should travel with the users to find the problems, processes, pain and other things.

4. Persona Development.
You should describe the customer journey in visual and empathy map too.

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Reference Links

https://kissingergroup.com/stanford-d...

https://www.innovationtraining.org/st...

http://longevity3.stanford.edu/design...

https://makeiterate.com/the-stanford-...

https://www.ideou.com/blogs/inspirati....

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