Quick Take: Continuous improvement with

New Episode: Host Greg Kihlström talks with Ashlyn Fulton about continuous improvement with #ecommerce content on the latest episode of The Agile Brand with Greg Kihlström #podcast

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In this episode of The Agile Brand, host Greg Kihlstrom is joined by Ashlyn Fulton, Senior Digital Content Manager at D'Addario & Company, at Opticon 2024 in San Antonio, Texas. They delve into the critical role of content creation and management in e-commerce, exploring how strong content can drive customer engagement and business growth. Ashlyn shares insights on the unique challenges faced by both D2C and B2B e-commerce and discusses the impact of generative AI on content optimization. The conversation also highlights how platforms like Optimizely are shaping the future of e-commerce content management. Tune in to discover how to make your e-commerce content work harder for your brand.

Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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