Скачать или смотреть Swatch Faces Boycott After Racist 'Slanted Eyes' Ad Sparks Outrage in China

Swiss watchmaker Swatch issued an apology and pulled controversial advertising after facing massive backlash in China over racist imagery. The ad featured an Asian male model pulling the corners of his eyes in a gesture that critics said mimicked historical racist taunts against Asians.

Key Points Covered:
Swatch's controversial ad campaign featuring offensive gesture
Widespread condemnation and boycott calls on Chinese social media
Company's apology and removal of all related materials
Impact on Swatch's business in China (27% of revenue from China, Hong Kong, Macau)
Stock price decline following the controversy
Historical context of brand boycotts in China

This incident highlights the importance of cultural sensitivity in global advertising and the power of social media to hold brands accountable. Swatch joins other international brands that have faced similar boycotts in China for perceived cultural insensitivity.

The controversy raises questions about brand oversight, cultural awareness in marketing, and the growing influence of Chinese consumers in shaping global corporate behavior.