Скачать или смотреть InnovationNetwork.guru Interview with Lisa Nirell, Author of "The Mindful Marketer"

Lisa Nirell meets with IN Live! network host Limor Schafman to talk about her new book on Mindful Marketing. In this conversation Lisa shares how she sees what marketers need to do to be more effective, more profitable and how the new trends in mindfulness also lead organizations of all sizes to better connections with their customers and within themselves.

Lisa Nirell is the author of the award winning book The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. She is Chief Energy Officer of EnergizeGrowth®, and has helped companies such as Adobe, Microsoft, and Hilton to generate fresh ideas on marketing strategy, revenue growth, and leadership. Lisa also hosts the exclusive Marketing Leaders of DC™ peer group and global CMO communities.
She has also authored EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company, and is an ongoing contributor to her columns on the Forbes, the Huffington Post and Fast Company.