Скачать или смотреть The Four Categories of Value: Master This Simple Framework to Outperform Competitors

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Do you know what determines the TRUE value your organization’s offering? ​

​Many companies get stuck on functionality: what their product does or how their service works. But that's just scratching the surface!​

​Industry leading organizations look at the value they provide through multiple lenses. This helps them see opportunities everyone else misses, stand out in crowded, competitive markets, connect with customers in ways that really matter, and create advantages that are hard to copy.​

​When your organization gets good at uncovering more ways to add customer value, brand reputation skyrockets. And loyal customers choose you over the competition time and time again. ​

​Watch this clip from Ron's keynote at CX Summit in Malaysia to learn more.

#customerservice #customerexperience #customer #businessgrowth #businessideas

Ron Kaufman is an expert in Leadership Training, developing Customer Experience, and Customer Service Culture. He is also a renowned Keynote Speaker and New York Times Bestselling Author for the book “UPLIFTING SERVICE".

Ron and his team deliver powerful insights and global best practices, enabling organizations to gain a sustainable competitive advantage through service excellence. The methodology developed by Ron over decades includes a proven architecture of service principles, leadership rules, and internal service culture that apply across all industries and cultures.

For decades Ron has been leading a business consultancy that helps companies on every continent build a positive culture of uplifting service to deliver real business results. He focuses on creating productive, uplifting service experiences to inspire your customers, energize your team, and transform your service game.

Notably, Ron has uplifted teams at Google, Harvard Business School, Singapore Airlines, Changi Airport, General Motors, Johnson & Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, PWC, FedEx, BMW, Adecco, American Express, JP Morgan, and more.

If you enjoyed this video you may want to watch Ron in action again here:   / ronkaufman  

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