Скачать или смотреть Ben Kepes Speaker Series

Ben Kepes of Cactus Outdoor was the latest presenter at the KORE Speaker Series, and his talk was titled “Deliver or Don’t Bother: Why Meeting Your Product Promise Is the New Non-Negotiable.”

Ben is the co-founder of Cactus Outdoor, one of New Zealand’s most respected outdoor and workwear brands, known for gear that lasts decades, not seasons. Speaking from Christchurch, New Zealand, Ben shared honest insights from 33 years of building a slow-growth company that values durability and integrity above all else.

He discussed what it means to make “serious tools for serious use,” how to balance local and offshore manufacturing without losing authenticity, and why repairability, transparency, and purpose-driven growth are essential in today’s outdoor industry.

Some of the topics he covered included:

▪️The power of staying small and independent
▪️Why authenticity beats scale and how honesty builds loyal customers
▪️Designing gear for repair, reuse, and circularity
▪️Radical transparency in pricing and production
▪️What “slow growth” really looks like in a fast-paced market
▪️How makers can balance craft, sustainability, and business longevity

The KORE Speaker Series is a production of the Kootenay Outdoor Recreation Enterprise and is supported by the Province of British Columbia. For more about this episode, visit: https://koreoutdoors.org/speaker-seri...

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