Скачать или смотреть New Data on Wine Consumption Trends: Exploring Generational Shift from Boomers to Millennials & GenX

New Research on Wine Consumption Trends: Navigating the Generational Shift from Boomers to Millennials & Gen X.

We keep hearing that “wine consumption habits” are changing, Baby Boomers are aging, and that we should pay attention to new customer groups…but what does that mean? How are other age groups consuming wine, and where can we thoughtfully intersect with them as wine brands to forge a connection?

This research study will look at two distinct targets of wine drinkers – Millennials and Gen X – and look for purchase triggers and consumption patterns around wine and wine tourism. The goals are to inspire creative programs to meet these audiences halfway and help sell wine.

Presenters:
Susan DeMatei, President & Founder / WineGlass Marketing

Webinar Sponsor:
WineGlass Marketing
https://www.wineglassmarketing.com

Produced by:
Wine Industry Network
https://wineindustrynetwork.com
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Session Chapters:
0:00:00 - Introduction with George Christie
0:01:53 - Overview
0:07:19 - Boomers vs Millennials & GenX
0:09:38 - Consumption Habits
0:14:13 - Purchasing Habits
0:22:56 - Attitudes Towards Wineries & Wine Clubs
0:32:40 - Millennials & GenX Values and Beliefs
0:40:04 - Take Aways - How is Wine Perceived (by Millennials & GenX)?
0:41:47 - Take Aways - How Can You Tweak Your Business to Better Attract Millennials & GenX Customers?
0:43:46 - Take Aways - How Important is Your Online Presence?
0:44:43 - Outro