Скачать или смотреть How to come up with ideas for App Store in-app events

In-app events are an efficient tool to increase your app's organic visibility and conversion rate to download for new users, as well as engage and reactivate your existing users.
Your don't necessarily need to launch anything new in your product to run an in-app event. You can use them for major updates or product changes, but you can also use them to communicate with your users and stay relevant within a certain season or holiday.
In this tutorial, I am talking about how I come up with ideas for App Store in-app events based on the example of the travel / flight / hotel app. The video covers the following:
types of creatives for in-app event and where they are displayed
in-app event metadata and what it indexed
different types of in-app events (tags)
how to see which in-app events your competitors have been running with the help of an ASO tool
how to use LLMs to create a calendar of in-app events
how to use LLMs to created metadata for your in-app events

If you need help setting up an in-app event in App Store Connect, watch this tutorial    • ASO Tutorial: Creating in-app events in th...  

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