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Did you know that one of the most expensive things in the world grows quietly in a flower?
Kesar, also known as saffron, is worth more than gold by weight — but why? In this video, we uncover the secret behind the world's most expensive spice, how it's harvested, why it's so valuable, and the ancient traditions that make it so rare.

From the purple fields of Kashmir to the kitchens of royalty, discover the journey of this delicate red thread.
What makes kesar so special?
Why is it so costly?
Watch till the end to find out!

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