Скачать или смотреть Circular Electronics Refurb KPIs, Consumer Perception & Scaling Trade-Ins - w/ Christopher Hale

Hosted by Shivang Maheshwari, cofounder and CEO of Commerce Central, who’s passionate about spotlighting leaders shaping the future of retail supply chains, reverse logistics, ReCommerce, and circular operations

Founder & CEO Christopher Hale (Smartphones Plus) breaks down the KPIs that actually move the needle in circular electronics grading consistency, yield, resale mix, warranty rates, and how to scale consumer trade-ins without losing trust. We delve into OEM vs. independent, peer-to-peer vs. mail-in trade-ins, diagnostics vs. Vision AI, tariff pressure, and why Europe is ahead in reuse.

Guest
Christopher Hale — Founder & CEO, Smartphones Plus
📧 [email protected]

What you’ll learn

🚀 How Smartphones Plus grew from a basement side-hustle to a multi-million-dollar refurb business

🆚 Competing with OEM trade-in programs by service, device breadth, and pricing

🧪🛡️ Why diagnostics + 1-year warranties beat cosmetic perfection and how Vision AI will help grading

💸 Tariffs, parts costs, and when demand shifts toward refurbished

🤝🧠 Consumer perception: building trust so first-time refurb buyers come back

Enjoyed the episode? Let us know in the comments below! You can also check out our podcast page and follow us on LinkedIn to stay updated."
👉  / circular-leaders-podcast  
👉 https://www.commercecentral.io/websit...

Chapters
0:00 Intro + basement-to-multi-million origin story
1:27 From Facebook/Craigslist flips → today’s trade-in business
6:00 Competing with OEM trade-in programs (service, breadth, pricing)
10:20 Peer-to-peer vs. trade-ins: speed, convenience, safety
15:06 Trust builders: first-time refurb buyer experience & service
22:30 Europe vs. U.S. on reuse and sustainability culture
34:04 Vision AI & diagnostics for grading (what it actually checks)
35:50 Where robotics helps in the warehouse (practical use cases)
36:55 Tariffs, parts pricing, and refurbished-demand signals
42:38 How to contact Chris