The Story of Jaipur Rugs || Sustainability and Empowerment

Описание к видео The Story of Jaipur Rugs || Sustainability and Empowerment

The story of the Jaipur Rugs is about empowering rural women and building sustainable business model for their weavers, underlined by a passion for handcrafted products. Very early on in his journey of entrepreneurship, Nand Kishore Chaudhary realised that it is not enough to simply make a product and sell it. What you create has to have a heart and soul. And that is what defines the story of Jaipur Rugs, which not only produces some of the world’s most beautiful rugs but does so with a very high commitment to mankind, society and sustainability.

Video produced by: International Trend Institute

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